10x better product

What makes a product 10x better ? We will begin by exploring the existing theories in brief which will create a framework to judge our product on :

1. 10x Product Theory

The idea behind the 10x product theory is that to stand out in a competitive market, a product should not just be incrementally better—it should be 10 times better than the alternatives. This can mean significant improvements in features, user experience, performance, or cost. The goal is to make the value proposition so compelling that users feel they can’t ignore the product. A 10x improvement ensures strong differentiation and helps in creating a market leader.

2. Delta 4 Theory

The Delta 4 theory, coined by CRED CEO Kunal Shah, states that a product must be at least 4 points better than the existing solution for users to adopt it. The “Delta” refers to the change or improvement over the current alternative. For example food delivery before and after Swiggy.This can be achieved by

• Drastically improving the core user experience.
• Reducing costs or increasing efficiency.
• Solving an unmet need in a more powerful way.

A Delta 4 product is one that creates such a noticeable improvement that it compels users to switch from the status quo.

3. Jobs-to-be-Done (JTBD) Theory

Proposed by Clayton Christensen, JTBD focuses on the concept that customers “hire” products or services to achieve specific outcomes (or “jobs”). The theory emphasizes understanding the core functional, emotional, and social jobs users are trying to accomplish. Products should be designed to perfectly address these jobs, increasing adoption by making it clear how the product fits into the user’s life.

4. Hooked Model

Popularized by Nir Eyal, this model describes how products can create habit-forming experiences. The Hooked Model has four stages:

1. Trigger: External or internal cues that prompt a user to take action.
2. Action: The behavior a user performs to achieve a reward.
3. Variable Reward: Offering a reward that varies, keeping users engaged.
4. Investment: Getting users to invest time, data, or money, making them more likely to return.

Creating products with this model can ensure repeat engagement and loyalty.

5. The Kano Model

This theory helps prioritize features in a product by dividing them into five categories:

• Basic Needs: Essential features; without them, users are dissatisfied.
• Performance Needs: The more of these features, the more satisfied users are.
• Excitement Needs: Unexpected features that delight users.
• Indifferent Needs: Features that don’t make much of an impact.
• Reverse Needs: Features that might turn off some users.

The Kano Model is used to balance between meeting customer expectations and providing features that generate excitement.

6. Minimum Lovable Product (MLP)

A twist on the traditional MVP (Minimum Viable Product), the MLP focuses on creating a product that not only works but delights users. The idea is that simply delivering a functional product might not be enough in crowded markets. An MLP ensures that the product is viable and gives users a positive, memorable experience from the start.

Our Methodology

1. Comprehensive Feature Analysis: We started by compiling an exhaustive list of features from all major competitors in our space. This gave us a clear picture of the current landscape.
2. Weighted Scoring: We assigned weights to each feature based on its importance to users and potential impact. This allowed us to quantify the value of each offering objectively.
3. Kano Model Implementation: Using the Kano model, we categorized features into three buckets:

• Must-Haves: Essential features users expect
• Performance Benefits: Features that increase satisfaction linearly
• Delighters: Unexpected features that create outsized satisfaction

1. MLP Definition: Based on this analysis, we defined our Minimum Lovable Product (MVP) that balances must-have features with atleast 1 delighter.
2. Benefit-Focused Development: Throughout the process, we’re keeping our focus on the core benefits our product will deliver to users.

For those interested in the nitty-gritty details, we’ve compiled our full feature comparison and analysis in a spreadsheet here.

Our MLP and Key Benefits

Our MLP will simplify the post/ad creation and will provide the following benefits

1. Significant Time Savings: By automating complex tasks, we’re giving time back to marketers and entrepreneurs.
2. Cost Efficiency: Our AI-driven approach will help users maximize their ad spend.
3. Unparalleled Ad Quality: Leveraging cutting-edge AI, we’ll help create high-performing ads consistently.
4. Lead Generation Boost: Our tools are designed to not just create ads, but to drive meaningful conversions.

Why We’ll Be 10x Better

Claiming that we’ll be 10 times better than the competition is ambitious, but here’s why we’re confident:

1. Design templates: We will not be completely multimedia driven but our content can be generated using logic. For example : One can include live stats data from API in the video and generate animation based on data.
2. Prompt based AI Editor: By Creating editor that can edit videos based on input props we will make video editing as simple as talking
3. Automation: End to End automation AI co-pilot would be a magical experience for business.
4. Inbound Leads: Our approach will effectively generate a steady stream of inbound leads.

In conclusion, by thoroughly analyzing the market, prioritizing essential features, and emphasizing key benefits, we’re setting ourselves up to develop a truly groundbreaking product. It’s not merely about having additional features or advanced technology—it’s about providing a solution that genuinely frees up valuable time for our customers.

We’re excited about the road ahead and can’t wait to share our progress with you. Stay tuned for updates as we bring this vision to life!